Enthusiasm or Overstatement?
Thursday, October 22nd, 2009
Super Premium Festive Cutlery? Actually, it's, "super cheap plastic utensils".
Anyone that’s worked with me, or talked with me, for mor than 5-minutes knows that I’m not a cheerleader. not only don’t I look like one, I also don’t talk like one.
So, it feels a bit odd that I’m so excited about the Collaborative with Seven Cycles. I’m almost being a cheerleader–but not quite.
One of the reasons for this cheering-ness is that I’m so turned off by overstatement in product promises that I try not to have people confuse any hint of enthusiasm from me for overstatement. It seems easy to cross the line in the 21st century.